Campaign to launch SS16 collection 'The Colony'.

Commissioned editorial for 125 magazine.

Commissioned editorial for SomethingAbout magazine.

Commissioned editorial for Soma magazine.

Fashion editorial for Soma magazine.

Commissioned editorial for Soma magazine.

Commissioned editorial for Soma magazine.

Commissioned editorial for 125 magazine.

Twins campaign.

Commission for American Express Platinum.

Film made with commissioned editorial for 125 magazine.

Film made to launch the SS16 collection 'The Colony'.

Campaign images to launch the SS16 collection 'The Colony'.

Commissioned portrait of artist, Polly Morgan, for Soma magazone.

Fashion editorial for Soma magazine.

Distinction explores the understated luxury environments created to
display the fashion and accessories for designer brands.
Using distinction strategies based on separation and exclusion, these goods are developed through increasingly subtle refinements rather than a process of saturation and mass availability.
‘The value of the object grows in proportion to the resistance met with acquiring it’ Girard.

Originally conceived as a study of client and purchase, the everyday
routines of the store became a preoccupation within the images.

Writer Anne-Celine Jaeger and Cathal McAteer of Folk.

Campaign for Amex Centurion card.

Commissioned portrait of band, Hurts, for Soma magazine.

Lifestyle and craftsmanship images to launch Parker Pens re-brand.

Commissioned editorial for Soma magazine.

Commissioned editorial for Soma magazine.

Light source features images of commercial interiors that display a
continuous illumination after closure.
This light source often reveals something about the nature of the business and may take the form of advertising.

Unconciously, new night time codes and values emerge within the layout and displays, revealing a hierarchy in the working of the business.